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The Mission with a vision

#Periods #LivRelaxed

The women around the globe occupy 49.6% of the total population compared to men. It is almost half of the total population. Out of which a major chunk of it that constitutes 26% of the global population that falls under the reproductive age and thus, experience periods every month.
Our company was founded with the mission to help create a world where menstruation is a fact of life, not life-limiting. This is the mission of Mild Cares, to lift individuals out of period poverty and empower them to live a life without limits.
Providing menstrual health education and resources to reduce stigma and establish menstrual equity as a societal norm. Mild Cares is working towards legislative change in order to make menstrual equity possible. Ending period poverty by lowering the barriers to accessing menstrual care products through our product.
Who really want to contribute to overcoming in Menstrual poverty in India, our partnership change, in the menstrual movement! Together We Make a Difference and Gynocup Menstrual Cup– A Period Game Changer!

Some facts to highlight about #Periods

  • On average, a woman experience #periods for about 7 years during their lifetime.
  • Many girls do not have a complete and accurate understanding of menstruation as a normal biological process at the time when they experience it for the first time and that is almost equal to 50%.
  • Poor menstrual hygiene is the major cause of physical health risks that are linked to reproductive and urinary tract infections that are reduced to a considerable amount with the usage of menstrual materials.
  • In times of emergency like natural disasters and conflicts, many women and girls do not have access to hygiene materials to manage their periods.
  • Around 2.3 billion people lack basic sanitation services at a global level. In the under-developed countries, only 27 per cent of the population has the facility of washing hands with water and soap at home. Thus, managing periods at home becomes a big challenge.
  • In low-income countries, about half of the schools lack the basic facility of drinking water, sanitation and hygiene. This leads to difficulty in manage the periods for students as well as teachers and even make the students miss their schools.
  • One out of five girls drops out of school due to menstruation in India.
  • No major change or innovation has taken place for the last 75 years when it comes to periods.

On a mission to change the perspective about #periods and bring about innovation to make you #livRelaxed

We believe to bring the much-required change that is the demand of the time. During #Periods the hygiene products with harmful chemicals can be a cause of major health problems like infections or any diseases. It should not contribute to the waste in the environment and cause pollution.

We strive to make a better world for the girls and women where there is no shame when it comes to #Periods. We want to bring about the change in the world that is safe and is not surrounded by barriers in thoughts that are raised by the menstruation in society. We also believe in access to safe and hygienic period products and it should be a basic human right. This is how the world should move ahead.


Burdening the Environment

Our environment has been bearing the burden of waste for a long time and we are adding a little more to it with the usage of hygiene products. Approximately 16,800 disposable hygiene products are used by an individual during their lifetime. If we look at the bigger picture then, the tampons, sanitary napkins, panty liners, its packaging and wrapping contributing to nearly 200,000 tons of waste where the major portion contains plastic. They end up in sewage, oceans, beaches, and landfills making them dirty and filled with chemicals that take almost 500 years to get degraded.

How harmful they can be!

They can be really hazardous for the environment because of the fact that the lifecycle of these hygiene products and their packaging can be really damaging to our innocent environment as it takes years (Almost 500!) to get degraded. Apart from that, the fact that they contain harmful toxic chemicals is even more disturbing. Most pads contain polyethylene plastic that is an adhesive that makes the pad stick to your innerwear. The cotton that is used in the production of pads and tampons are sprayed with insecticides and pesticides during their production. To add to it the pads and tampons contain harmful chemicals like dioxin, chlorine and rayon that get soaked in the earth, and cause pollution in the water and air that forms our environment. There are many non-biodegradable materials used in a pad. They are Feel-dry plastic on top layer and plastic as the back sheet.

  • Alone in the USA and Canada 45 billion pads are dumped in landfills!!!
  • In her lifetime a female dumped about 125 to 150 kg of sanitary products!!!

Gynocup is the perfect solution for the Environment.

What would you prefer 528 tampons or 1 Cup?

Will you contribute to 3 kilos waste or 30 grams?

Gynocup is reusable menstrual cups that can go on for a long time, unlike disposable hygiene products. They can be used for 3 to 4 years in a row. Thus, causing minimal impact on the environment compared to tampons and pads. This not only saves the environment but also saves a lot of money too!

The Material

Pads and Tampons are made of tampons sprayed with insecticides and pesticides when it is in its production stage. The adhesive used to make the pads stick is polyethylene plastic that is again very harmful. To add to the health and environment woes chemicals like dioxin, chlorine and rayon are also used that can not only be harmful to the environment but hazardous for the health as well.

100% medical-grade Silicone

Silicone is safe and not at all hazardous. Why? It is made from quartz, which is a type of sand, and the second most abundant mineral in the Earth’s crust. Thus, it is natural, less likely to get exhausted and cause no harm to the environment and health.

  • 50% women in India still use cloth during #Periods
  • 6% of women In India do not have access to any menstrual products, including cloth

The impact on Health

Using pads and tampons can really be hazardous for the health of the females as they use nearly 16,800 hygiene products during their lifetime. Moreover, the cellulose used in super-absorbent pads can be the cause of cervical cancer.

Apart from that, the chemicals present in the pads can be the cause of many diseases and infections. Dioxin present can cause abnormal tissue growth in the reproductive system.

To make your pads smell good, deodorants are used that can cause infertility and birth defects in women. The pesticides and herbicides sprayed during the production of cotton can enter the bloodstream and can cause deadly disease like cancer.

Phthalates that add a smooth finish to tampons can cause multiple organ damage and if you are using the pads and tampons for more than 4 hours it can cause Toxic Shock Syndrome that can even lead to death.

Sanitary napkins also made up of synthetic material that is the cause of the growth of yeast and bacteria as it blocks wetness and temperature.

Menstrual cups are safe and do not carry with them the risk of getting ill or catch diseases and infection because it is made up of 100% medical-grade silicone that is safe.

  • Cervical Cancer is the second leading cause of cancer-related deaths among women.
  • Cervical Cancer kills about 72,000 women in India alone, every year.
  • India accounts for 27% of the world’s cervical cancer death that is almost twice, globally.

The Impact on Culture

The taboo that surrounds #Periods is making life unpredictable and tough!

#Periods, a natural biological process that is a part of every woman’s life is still treated with shame, silence and like a taboo across the world. Girls feel ashamed to ask questions about managing their periods, they feel embarrassed about telling people that they are going through it and even discuss the changes their body is going through. We strive to break barriers together with our community and partners and this what our motto is.

What’s the reason?

The reason is unawareness and lack of knowledge. But what makes it even bigger is half-knowledge. As it is rightly been said that “Half-knowledge is dangerous”

The Remedy

We should foster a healthy conversation among the children irrespective of their gender as it is nothing but a biological change your body goes through. A positive environment helps in avoiding the stigmas attached to it, thus it is necessary to treat it as a normal thing and not as something to be embarrassed about. We have joined hands for a better tomorrow and bring about the much required revolution in the mindset of the people when it comes to Periods.

  • 45% of Indian women consider it to be an abnormal condition
  • 77% of Indian women believe they can’t visit the place of worship as it is dirty
  • 48% of Indian girls are completely unaware of what periods are at the time of their first period
  • 1 in 5 women in the United Kingdom are bullied about their periods

The Impact on Society

Non-accessibility of period products: An issue needs to be addressed globally

The non-accessibility of the hygiene products, facilities and education is termed as Period Poverty and even the most developed nations experience it. The girls around the globe make adjustments when it comes to their period issues.

The lack of basic facilities and the knowledge limit the girls from carrying out their daily activities and lead a life that is without any limitations. They adjust even with the basic needs of going to school to seek education, socializing with people, or sometimes even skip going to work. Thus, it is the need of the hour to educate the girls at home and in the schools in the right manner without making it a big deal. The right knowledge leads to the right path and hence, helps in the progress.

  • 70% of girls in India do not know about periods when they experience it for the first time.
  • 1 out of 10 girls in Africa miss school during their periods.
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